BARON’S Serve Surrealism and Sincerity in “Doesn’t Really Matter”

With the "Doesn't Really Matter" video, French duo BARON’S, from Saint-Étienne, deliver a chaotic, melancholy, yet deeply human reflection on meaning or the absence of it. The track, composed by Le Baron de Vezeline and Freddy Kroegher, is a twisted glam-rock tale of lament, wrapped in lo-fi sincerity, with an intentional slippage between sarcasm and sadness.

As for the visuals, the official video is raw, handmade, and dusky. Directed, filmed, and edited solely by Le Baron, it rejects digital gloss and AI gimmickry for tactile surrealism. The live footage, provided by J-Prod, adds an unbridled edge to the visual flow, where everything is slightly unreal yet emotionally real. With quirky imagery, earnest absurdity, effortless storytelling with unpolished edges, BARON’S addresses existential anguish, the chasm of disconnection, and the absurdity of loss, and yes, even a duckling that is missing.

Le Baron, known for his larger-than-life personality, fits well with Freddy Kroegher, whose resume includes creating the sound of the award-winning duo Terrenoire. Their chemistry oozes from each take and lyric, and the result is something as strange as it is stunning. "Doesn't Really Matter" is not merely a song; it is a lo-fi elegy for our times. Turn it up or let it sit quietly in the background; it will hit hard either way.

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